A New Era for Digital Payments in Zimbabwe
HARARE – Zimbabwe’s financial sector is witnessing a pivotal transformation with the official launch of EazzyPay, a homegrown fintech company determined to simplify and unify the nation’s digital payment experience. Unveiled in November 2025, EazzyPay’s platform is designed to address the persistent fragmentation and inefficiencies that have long hindered both individuals and businesses from fully embracing digital financial services.
Tackling Fragmentation and Cash Dependency
Despite a surge in digital retail transactions—reaching US$5.93 billion in the second quarter of 2025, a 34% increase—cash remains king, accounting for 70% of all transactions. This paradox highlights the barriers many Zimbabweans face, especially in rural areas, where access to digital services is limited and trust in financial systems remains low.
EazzyPay’s unified platform directly addresses these challenges by offering a single access point for a range of essential services, including:
– ZESA electricity token purchases
– Airtime and data bundles across all major networks
– Event ticket bookings
– Utility bill payments
– Corporate solutions such as virtual fiscalisation devices and bulk airtime distribution
Accessible via mobile app, WhatsApp bot, and web interface, EazzyPay’s multi-channel approach is tailored to Zimbabwe’s high mobile (92%) and internet (68%) penetration rates, ensuring broad reach across urban and rural populations.
Championing Rural Financial Inclusion
Financial inclusion remains a pressing issue in Zimbabwe, with urban areas enjoying an 89% inclusion rate compared to just 62% in rural regions—where two-thirds of the population reside. Provinces like Matabeleland North and Mashonaland Central, predominantly rural, have exclusion rates exceeding 50%.
EazzyPay’s WhatsApp bot is a game-changer for these communities. With WhatsApp used by 50% of Zimbabweans and requiring minimal data, the platform lowers the digital barrier for rural users, many of whom have limited access to advanced smartphones or reliable internet.
EazzyPay’s multi-channel strategy, especially its WhatsApp integration, is poised to make digital payments accessible to millions in rural and underserved areas.
Market Opportunity: Riding the E-Commerce Wave
Zimbabwe’s e-commerce sector is booming, projected to reach US$445 million in 2025, with 3.5 million active online shoppers—a 25% year-on-year increase. Mobile commerce dominates, accounting for 60% of transactions, while social media platforms like Facebook (65% user engagement), WhatsApp (50%), and Instagram (30%) drive 45% of online sales.
EazzyPay’s platform is well-positioned to capitalise on these trends, offering seamless integration with the digital habits of Zimbabwe’s increasingly connected population.
Expert and Regulatory Endorsement
The Reserve Bank of Zimbabwe (RBZ) has been a vocal supporter of fintech innovation, launching the National Financial Inclusion Strategy and a regulatory sandbox to foster safe, collaborative development between traditional banks and fintechs. Industry experts and development organisations alike highlight the transformative potential of digital platforms in overcoming barriers such as financial illiteracy, high transaction costs, and lack of trust—challenges that disproportionately affect rural and low-income populations.
Expert Insight:
Academic research shows that every unit increase in digital financial innovation leads to a 3.1-point rise in financial inclusion, underscoring the impact platforms like EazzyPay can have on the nation’s economic participation.
Overcoming Barriers: Security, Trust, and Accessibility
EazzyPay’s unified approach eliminates the need for users to juggle multiple apps and platforms, reducing confusion and inefficiency. The platform’s emphasis on secure, transparent transactions—with automated confirmations and digital records—addresses widespread concerns about fraud and data security, particularly among less digitally literate users.
The company’s leadership, headed by CEO Tabeth Revesai Nyahasha, is committed to building trust and reliability, essential for winning over previously excluded communities.
Economic Impact and Future Prospects
By streamlining access to essential services and supporting both individual consumers and businesses, EazzyPay is set to stimulate economic participation, facilitate remittances, and empower small and medium enterprises (SMEs)—the backbone of Zimbabwe’s economy. Its corporate offerings, such as bulk airtime and virtual fiscalisation, bridge the gap between formal and informal sectors, further driving economic inclusion.
With Africa’s digital payments market projected to surpass US$1.5 trillion by 2025, Zimbabwe stands to benefit significantly if platforms like EazzyPay can successfully navigate local challenges and build widespread adoption.
